- 90% of the french say they are familiar with blogs
- 58% of the italians, 55% of the germans and 51% of the spanish claim familiarity with online diaries
- britons are at 50%
- about a third of the europeans inteviewed said they has been put off making a purchase after negative comments on blogs, while 52% said they bought something after positive reviews.
as trusted information source:
tv adv 17%
for some more: