it may be correct the perfect companies do not exist, that perfect place to work does not exist, but it's clearly part of a marketing effort to look better and effortless.
i believe that no one can really think that apple do no struggle to keep its place in the market, and so it is the same for starbuck, etc.
perfection comes at a cost but it reward a lot more than ugliness.
the effort of any company should be to seem effortless and creative, even if they sell tyres.
and tell me, frankly, if you have to choose to work for a leader what will be your choice, then? wall-mart?