Tuesday, January 09, 2007

the fine strategy: how to fool an entire community

we should admit that time mag fooled us. we claim to be fine strategic people, smart consultant, etc. but they fooled us.
few weeks ago, time mag claimed that the person of the year is you, with a reflecting cover to mirror ourself in all our vanity.
thousands of comments flocked around the blogosphere, some full of selfishness, some angry, but no one got the point: time was promoting itself, it was doing its job in a smart way.

why this post?
because Time magazine today is again reinventing itself online, this time by revamping its site to emphasize breaking news and blogs.

chapeau to time editors.

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