Saturday, December 02, 2006

the lap dancer

L'immagine “” non può essere visualizzata poichĂ© contiene degli errori.

yes, the milan subway is not as the new york one, nor paris or london. three lines, 50 stops and that's it.
but in the last days, it's a hot place to be for a great urban legend.
several witnesses claim they saw a girl getting into the train, removing her raincot and lap dancing in a catsuit.
the newspaper website which gave first the news almost get out of service for the click (200.000 in 12 hours) and several bloggers are spreading the virus around.
nice virus, indeed.
why a lot of marketers doesn't catch how simple is to build a hype?

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