And, even if it is not all on marketers and corporations shoulders, indeed we are the people on the frontline.
This morning I found this post contributing to the discussion.
GFK Custom research North America publish this piece of research with interesting results:
- consciousness about environment and sustainability is spreading across the world
- it's growing
- corporations and marketers are expected to play a significant role
- corporations and marketers have the great opportunity to play a significant role in the process
But some 70% of Americans don’t think business and industry are fulfilling their responsibility to protect the environment. In addition, 69% of Americans think businesses engage in environmentally friendly behavior to promote their image.
People do not trust in corporation effort and this may prove to be an issue in a world more and more conscious about this topic. But still it is a call for a huge effort to do something and to talk about the action taken to regain people confidence.