Thursday, September 04, 2008
Getting Rich The Slow Way
This is the title of a compelling post by Karl Greenberg, I read this morning on Mediapost.
I do share his point of view and I do believe that we have to rediscover some practice that give us the pleasure of using time to think and to do something with our own hands.
Something as handwriting, conversation vis-à-vis, engagement with ourselves.
We do talk a lot and write a lot about brand that must engage with customers, but when we will talk about the skill of engage with ourselves?
The economy up and down, more down to be honest, and the new world scenario should teach us the lesson that the time of growing without limits, the neverending expansion, the technology development without a real reason, the assault to the environment, this kind of world has to come to an end and leave the place for something sustainable and mindful.
Are we ready, as marketers, to this challenge? Are we ready as men and women to adapt ourselves to a different life style? Do we believe our customers, or ourselves as customers, are the same we were one year ago?