With troubled times ahead and a slowing if not crashing economy, I sometimes think that one of the most powerfull selling tool for the Web 2.0 vs traditional media is the cost.
A tv campaign does cost x times more than a buzz activity, as well as the implementation of a blog does cost much less money than a billboard campaign.
But is this a key fact to sell a project to a client?
Are we tarnishing the inner value of the on line activity making it cheap?
Indeed cost control is crucial and to tell the truth on line metrics are still at an early stage to detect the contribution of each single activity to the bottom line.
What's your opinion?