Is the adoption of the Web 2.0 only a tactic to save money?

With troubled times ahead and a slowing if not crashing economy, I sometimes think that one of the most powerfull selling tool for the Web 2.0 vs traditional media is the cost.
A tv campaign does cost x times more than a buzz activity, as well as the implementation of a blog does cost much less money than a billboard campaign.
But is this a key fact to sell a project to a client?
Are we tarnishing the inner value of the on line activity making it cheap?

Indeed cost control is crucial and to tell the truth on line metrics are still at an early stage to detect the contribution of each single activity to the bottom line.

What's your opinion?

The buzz is on!

Yes, we do all know that the buzz is on.
Around us or generated by ourselves. About us or our friends, about the brands we love and the one we hate.
So why do not add my two cents?
Friday will be the kick off day of Buzzdetector, a company that I founded and own.
The goal is to hear from, to understand the sentiment of the web and to translate the voices in strategic advice.
Some clients are already on board as I tested the process since May 2007, but this is a work in progress, as any project related to the web.

I'll be happy to welcome you on www.buzzdetector.com this Friday.

Stay tune.