Thursday, June 21, 2007

Marketing is, after all, about value creation

This quote from CK's blog is the title of this post because I've neglected my blog lately.
And it shows from the readership.
Too many stuff to do. And a bit of selfishness.

But marketing, in its being a mix of art and science, has in itself some zen spirit and require a daily practice.

You need to stay on the news, get informed, attract and engage.
This is the main difference between writing a book and keeping a blog.
After a book is published you can have some rest, when a post is done you have to think about the next one: no post, no comments, no conversation.

And as well as marketing, blogging is about value creation.
The creation of a consistent reason to read your blog, to understand your thoughts and to comment them.

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1 comment:

CK said...

Oh G: You are not selfish and have not neglected us (well, I can only speak for me...but I think all agree :-). There are time when we can share more than others--it's the ebb and flow of life. But I look forward to many more thoughts shared by you.

But marketing does come down to value creation and why I focus on value (and "advancing" stuff) so much. And you guys and gals create so much value everyday.

Cannot wait to dine with you in your restaurant--I know this will happen. Yes, really.