When I first started to blog, my focus was on the latest news and on writing something with strict connection to marketing (or at least the serious side of marketing) because the blogs I read was consistent in this approach.
But lately this way of blogging has changed and shifted from marketing to relationship.
Wait, I'm not saying we are no longer writing on marketing. The approach has changed: we blog about personal aspects of life, about relationship.
We do not forget that the job of the marketers is to advice on how to sell brands and products to customers, but they are no longer customers only but human being.
And the relationship between our bloggers has followed this path.
I'm more confident that there is a way to sell brands and products which is smart and transparent and honest.
A way where customers are not only grps or clicks or whatever measure you need to use but persons.
And across this path, this group of bloggers, I'm linked to, became a community.
We don't consider ourselves for the number of links but for what we are and what we say.
My approach has changed too:
it's no longer the new news but the relevance of the news.
Being the first to write about is not important to me is I have nothing relevant to say about.