On the Sunday supplement of La Repubblica, I have found this amazing story.
Guillaume Prébois, a 35 years old journalist, will participate to the Grand Boucle, the Tour the France.
He will run the legs of the Tous one day in advance under medical control and making the anti doping control everyday.
The purpose is to show that too many athletes do use addictive drugs to be faster.
Fabio Biasolo, a ultracycler, will support him in this adventure.
We can follow him at www.Lautretour.com
It all started when Tom Boonen, the world champion, at the end of one mountain leg of last Tour de France, said: "today the leg was so tough that a normal person would have gone to hospital"
Why I do post about this story?
- Because I feel that this could be a great chance for companies to sponsor the clean face of a much discussed sport. Masiguy had some post on the dope issue. (see May 25, 2007)
- It is a great marketing chance to link your brand to a project where ethic, honesty, transparency are the goals.
- It is a strong message to all the amateurs of this sport, which has a huge market, about your brand and its positioning as a trusted one.
Is your brand in the position to support a project like this?
Is there around other projects like this one that could deliver to your brand?
And last, if Guillaume had asked support to your company, what would have been your answer?