Do you remember the poor response from the car dealer and the manufacturer?
Do you remember the buzz going around the blogosphere?
Well Saturn took a bold move and fired the ad agency.
Account was moved by Goodby to Deutsch without a review and the given reason is that sales of GM's Saturn brands were flat or only up slightly in 2006, and the inability of Goodby's campaigns to raise those numbers were likely a major factor in losing the account.
Gentlemen at GM and Saturn, are you really confident that changing the ad agency will move sales if you do not look into yourself? Or maybe it was the easiest thing to do, transferring the responsibility outside the company?