this morning, as i was creating my profile, i begin to think that most of my passion, wine, mtb, contemporary art, are not advertised at all outside their inner circle. you find ads on related mags or dedicated tv channels, you must do some cherry picking to find some ads in major mags. and word of mouth, let's call so the expert voice, is the engine moving the business. the result is that if you are not an expert or you do not have a friend into it, price is what make the difference: an expensive wine must be tastier than the less expensive, a bike frame at 3.000 euro (or dollars) must be better than one at 2.500. weird, isn't it?