Wednesday, April 23, 2008

The ivory tower and a non sense car

Some companies seem to live in their own ivory tower. Worst is that their press office do the same.
In the last months, the much rumored ethanol was debated about being a eco fuel or a solution worst than the original problem.

Tons of articles about the impact of producing ethanol on the food prices.
The boss of Nestlè, Peter Brabeck, claimed that food price could double in a very short time because of this issue.
Some riots for the food prices are expected in the most poor countries.

On the other side, the Suv are under strong criticism because of pollution and high emission of CO2.
The London Mayor put high tax on the Suv circulating in the city limit.

In this perfect situation, GM came out with this amazing news in a car blog:

The Hummer is going green!
Within 2010, the entire line of Hummer will be ethanol powered.
And this because of GM green attitude.

The post got 34 comments in one day and guess if they were positive or negative.
Now my question is rather easy to be asked:
do they read newspapers? do they see tv news? hear the radio? got an internet connection?
how thay can imagine to spread this news in such a way and get positive comment?

The best quote: imagine Count Dracula president of the blood donors association.

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