Monday, April 07, 2008
This post has a rather strong political message inside.
But not only political, but economical, too, and marketing.
These Olympic Games show a rather high chance to be a fiasco from a marketing point of view.
Even if China has a lot of power, manufacturing a significant percentage of all the goods on the market, still if I was a sponsor of the Games I would be very upset.
My brand will be associated with a retrieve country, a country where censorship is a daily practice, where you can get sentenced two years of prison because of an article on a blog.
Yesterday in London and, most, today in Paris for the first time in centuries, the Olimpyc torch was turned off and a Tibet flag is on the Mayor house.