Why it' s horrible: cause Vick and partners were training the dogs, make them fight and kill the dogs underperforming. And they did so in a very professional way, a real industry.
He will be probably sent to jail, fired from the Falcons and by the sponsors.
But th best reaction came from the Falcons supporters: they ask the worst for him.
I ate him and his partners because I love animals and dogs, specifically, and I hope that his career is ended and not to see him anymore on a football field.
But I want to see the story from a marketing point of view.
Everyday there is more and more story involving athletes of any sports, football, basket, cyclism, etc.
And I feel that sport sponsorship is becoming a mine field.
Winning is everything, no matter the way, but this is becoming a threat to the sponsors: who wants to have his carefully nurtured brand or product linked to an athlete or a sport accused of bribery?
Would you put your money on an athlet or a sport with more or less trust today than it was in the past?
Which question would you ask for to stay as safe as possible?
Would you accept to sponsor not the questioned big winner but the one who plays ethically?