In my own blog, and in most of the others that i read, to open and to manage a conversation is a key issue.
Without a conversation there is no engagement, no share of information, no transfer of knowledge.
Without a conversation, we cannot learn to listen, to give qords their own meaning and not the one we would like them to have.
Without conversation the essence of blogging would be lost as well as the newest trend in a customer centric marketing.
But when we talk about conversation, we should know to whom pay tribute for having created the modern art of the dialogue.
This great book from Benedetta Craveri covers this topic, describing when, where and who was behind this fascinating art.
You can find the book here Amazon and here Barnes & Noble
In the early 17th century, conversation was the newest form of art in the French aristocratic circles. On personalities and gossip as well as on intellectual arguments, conversation came from several prominent women. The most prominent was the Marquise of Rambouillet, whose Blue Room was the most important circle.
Conversation had, at that time, the power to influence writers, their style, their themes.
Is it still true today?
Are we still able to have a conversation with friends, parents, customers?
Do we write as we talk or it is the opposite?