an ipsos mori reasearch run in europe on 2.200 interviews provided some interesting results.

- 90% of the french say they are familiar with blogs
- 58% of the italians, 55% of the germans and 51% of the spanish claim familiarity with online diaries
- britons are at 50%
- about a third of the europeans inteviewed said they has been put off making a purchase after negative comments on blogs, while 52% said they bought something after positive reviews.

as trusted information source:

newspaper 30%
blogs 24%
tv adv 17%
emailing 14%

for some more:

http://news.yahoo.com/s/nm/20061111/wr_nm/britain_blogs_dc

Tags: blog, advertising, information, newspapers, tv, email marketing