maybe not if the majors acknowledge that they have to learn to swim in the digital stream.
at the Future of Television Forum at New York University's Stern School of Business, David Poltrack, CBS's chief research officer, said that "If they're [consumers] going to steal it, give it to them anyway," he said. "But also make it easier to access and present it better than YouTube or BitTorrent or anywhere else."
adage reports
http://adage.com/mediaworks/article?article_id=113262
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