today i went through a post from lewis green about how movie market is not investing in internet.

http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2006/11/thick_as_a_bric.html#comment-24936145

some interesting data

If the MPAA has it right, those under 30 are far more likely to be frequent moviegoers than are those 30 and older, and nearly half of all 18-to-20-year-olds saw one or more movies per month in 2005. eMarketer says that 73.7% of 12-to-17-year-olds in the US currently use the Internet, and projects that 83.9% will by 2010.

italy is still far from this penetration but how it happens that the movie launch is still going through tv campaign at high coverage ( and i do mean high coverage, not high target coverage), outdoor in the main cities, some radio and a little bit of internet?
why it is so hard to have these people to change their mind and try something different?
this should be the world of dream, right?
this should be the world of imagination, right?
this should be the world where creative people works to sell us fantastic stories, right?
why they sell them as fmcg?