I can't resist to challenge.
So how can I resist to participate to the Firefox 3 Download day?
Seriously, this is a great viral activity for a software and a lesson for all marketers.
When you believe that the road to success is paved with money, well, think again.
When you believe that the path to be successful goes through complicated strategies and business plan, well, think again.
- when thinking about a new product, be curious and creative
- when launching a new product, show that you know your market and your customers
- when planning a communication campaign, look for a simple strategy with a simple execution
- when talking to your customers, be sure to listen for them and involve them
So, join the project here: it's fun.