Imagine you are approaching your favourite restaurant or fast food. You already feel the taste of a filet or a double hamburger or whatever is your meat plat du jour.
You sit down, got connected wireless and look at these images.
- your restaurant provide you with a certificate that the meat you eat come from places where animals are treated well and killed softly
- your restaurant cannot exclude that the meat you are going to eat come from places where cruelty is the routine
That's why this has to do with marketing.
Because in a world more and more conscious of the need of a fair treatment of the world, this may become a lethal weapon for your competitors.
To apply ethic principles at every step of the production is a must for all the companies. And it will be vital, at least I hope so, for all the business.
Me? After having seen the video, it's two days that I eat only vegetables.
No, I'm not turning to be vegetarian. But I'm thinking a lot about it because of video like these.