Imagine you are approaching your favourite restaurant or fast food. You already feel the taste of a filet or a double hamburger or whatever is your meat plat du jour.
You sit down, got connected wireless and look at these images.
Two option:
- your restaurant provide you with a certificate that the meat you eat come from places where animals are treated well and killed softly
- your restaurant cannot exclude that the meat you are going to eat come from places where cruelty is the routine
That's why this has to do with marketing.
Because in a world more and more conscious of the need of a fair treatment of the world, this may become a lethal weapon for your competitors.
To apply ethic principles at every step of the production is a must for all the companies. And it will be vital, at least I hope so, for all the business.
Me? After having seen the video, it's two days that I eat only vegetables.
No, I'm not turning to be vegetarian. But I'm thinking a lot about it because of video like these.
6 comments:
Gianandrea,
Excellent commentary. We should, no must, be able to trust that our food and all products and services will do no harm. I urge all your readers to buy only from ethical businesses.
Lewis, thanks for your comment. Being able to know that the rights of humans and animals are respected is a must for an advanced society.
Here is another horrible video if your interested: http://meat.org
What can I say, hope you make the right decision.
@Anonymous: I would have preferred to know your name.
Anyway, thanks for the link even if is really shocking.
Gia ... I have been vegetarian for around 20 years -- it started out exactly for these reasons. Now of course, I don't even think of it.
Gavin, I believe that most people is making his mind facing videos and pictures like these. And we have to spread the word. As said, I do not want to turn people vegetarian, I want to turn people to the highest respect towards animals.
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