This great essay of Mark Bittman put another step in my personal process toward a conscious way of eat.
And put another step, or it should, in the mind of marketers.
"Mr. Rosegrant of the food policy research institute says he foresees “a stronger public relations campaign in the reduction of meat consumption — one like that around cigarettes — emphasizing personal health, compassion for animals, and doing good for the poor and the planet.”
The key fact is that the public relation campaign against cigarette begun when the web was not born yet. It took several years to achieve some results.
But we live in an era of fast change, sometimes faster than we can imagine.
We live in a world with almost 6 bn inhabitants and every single shift in habits may turn to prove incredibly healthy for millions of people.
Therefore, if you work in a food industry, it's time to re think your perspectives. Before it may be too late, all of a sudden.
What about you?