Friday, October 19, 2007

The times they are a-changin'

Once upon a time, there were icon brands that had never to regret for their strategy: everything they did was ok, at least for many fans.

But today, oh today, nothing is granted for anybody. And this is true for them as well.

Take the Apple recent history: for two times in few weeks, the company went under fire.
The first time was with the IPhone price drop.
The second one was some weeks ago, when Apple released an update to the iPhone that erased programs made by independent developers and caused some phones to freeze up.

Then yesterday the NYTimes published this news: Apple to Open iPhone Programming to Outsiders.

What impressed me was a comment from a Gartner analyst, Michael McGuire, who said that
"the developer kit came as little surprise and that Apple probably had planned one all along".

Now, if this is so, why the hell they did not announced timely?
If what Steve Jobs say is right, why they did not announced when launched the IPhone?

On the other side, if they did a misjudgment, why do not just acknowledge?

Companies do not longer live in an ebony tower.


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2 comments:

Lewis Green said...

G,

I asked the same question: Why did these things happen so quickly? Was it part of their plan all along and just a grab for short-term profit margins?

Gavin Heaton said...

Perhaps they still believe that "all publicity is good publicity".

I know others think differently, but despite their excellent product strategy, Apple seem to be mired in "old" thinking. It is like they want to create a 1990s style Microsoft but with cooler stuff