Getting Rich The Slow Way

Fruit market at the Cour Saleya market in Nice (France)
Pic proudly by myself

This is the title of a compelling post by Karl Greenberg, I read this morning on Mediapost.
I do share his point of view and I do believe that we have to rediscover some practice that give us the pleasure of using time to think and to do something with our own hands.
Something as handwriting, conversation vis-à-vis, engagement with ourselves.
We do talk a lot and write a lot about brand that must engage with customers, but when we will talk about the skill of engage with ourselves?

The economy up and down, more down to be honest, and the new world scenario should teach us the lesson that the time of growing without limits, the neverending expansion, the technology development without a real reason, the assault to the environment, this kind of world has to come to an end and leave the place for something sustainable and mindful.

Are we ready, as marketers, to this challenge? Are we ready as men and women to adapt ourselves to a different life style? Do we believe our customers, or ourselves as customers, are the same we were one year ago?

Sales are a false goal

Yes, that's my point.
If you get into Web 2.0 pratices to generate sales, you may be on the wrong track.
I do not mean that at the end of the day, you are not generating sales, but this is not the goal you must have in mind when tackling this world.

We do not forget that sales are and will be more and more related to a brand or a company image, to the post sales experience, to several other factors that are influenced by the customers opinion.
An opinion crucial as never before because it travels across the web all over the world in few seconds, crushing space and language barrier.

So, set up your goal in a different way.
This is the thought I tried to deliver in the workshop about WOM and this is something I can see in this interesting post from Mediapost.