The cleanest line to retain a customer

There is only one company where I really would love to work (other than Buzzdetector, indeed): Patagonia.
The ability to deliver great product, good vibe, clean and discerning approach to the world where we live. And the ability to make a customer feeling confident about the money he spend when purchasing stuff from Patagonia.

I bought few months ago a jacket to ride my Vespa around in winter. Few weeks ago, I ripped a sleeve: my fault. I brought the jacket to a Patagonia store, they took it, send it in Portugal where they have a plant, repaired and send it me back. Cost for this: 15 usd.
This is what I expect from a company and this is what they have delivered.

And, by the way, check their blog, The cleanest line.
It's a great example of selling company value and it is open to employees, customers and friends.