The launch in the European market of the IPhone may prove to be another loss of grip on the reality of a different market.
The first launch will be in Uk, then France and Germany. Then Italy.
The technology adopted to support the web browsing is based on Wi-fi spots.
Now, I do not know who was building the business plan for the launch but:
Italy is by far the biggest market in Europe for Smartphone
Italian consumers are by far the fastest in adopting new smart devices and in replacing the older devices
Italy is not covered by a significant network of Wi-fi spots
Italy is the second market in Europe for density of mobile phones (number of device vs population), first is Luxembourg
Not to take in consideration these figures in developing the product was a huge mistake as it is now to market it with huge limitation for the biggest market.