DIY Social Networks? Cool!

Yesterday I joined the IAB Forum in Rome, where I heard triumphant voices about the future of advertising on line, though in a rather old manner.
Today I came through this post at Social Media Insider, from Catharine P.Taylor,titled

Is It Time For DIY Social Networks?

Why I connect the two facts?

Because I agree on the fact that the future is in small but focused Social Networks, connecting people with attitude, while the Social hubs, as Facebook, MySpace and Bebo, will be crowded by marginal audiences.
And advertising is today running behind the Social hubs, trying to figure out a way to make money and it may catch them when the crucial targets will already be on the leave.

Facebook and The Da Vinci code

I read this interesting article from The Guardian, author Tom Hodgkinson, about Facebook.
The approach looks like the one of a spy story, with conspirancy, secret service and political lobbies.
But it is fascinating because you never know where is the twilight zone, the limit between thruth and fantasy.

Personally, I do not like much Facebook and feel that there something wrong with it. I totally agree with the journalist when it comes to the ridicolous Facebook privacy policy. I hardly follow him when it comes to mention an involvment of CIA.

Anyway, I would be itnerested in having your thoughts about it.

With friends like these